University of Aveiro (UA) is a young innovative university that was founded in 1973 and soon after assumed the leadership in the teaching/learning and research in technical areas. The focus is on science and technology, particularly applied research that lends itself to technology transfer into the region. The university’s strap line is "Um Campus que pensa – A Campus that thinks". Everything about the university’s set-up, structure and communication with the ecosystem surrounding the university demonstrates active integration and collaboration with local industry and the regional economy. Co-operation with the local economy is central to the philosophy of UA. There has been a clear and consistent strategy to establish the university as an approachable "go-to" institution in the local community.