The University of Bayreuth pursues a clear regional transfer strategy: it sees itself as an innovation driver for the Upper Franconia region and is establishing a highly networked innovation ecosystem between the university, companies, research institutions, and societal stakeholders. The focus is on the transfer of knowledge, ideas, and technology, as well as close collaboration with regional partners, such as the Institute for Entrepreneurship and Innovation, which serves as a central interface for transfer, consulting, and innovation projects. Core activities include diverse transfer formats (workshops & consulting) and specific networking events. The University of Bayreuth actively supports startups, conducts co-creation processes with regional companies, and is increasingly committed to the continuous expansion of the transfer infrastructure. The goal is to bring innovations to the economy and society in a market-oriented, interdisciplinary, and sustainable manner – as a guarantee for the region's competitiveness and future viability. Ultimately, the case study contributes to the ongoing discourse on the evolving role of higher education institutions as an active player within its innovation ecosystem.